In honor of Bella New York’s men’s issue, the magazine featured Amber and her new Lumiere De Vie Hommes skincare range.
Amber Ridinger in Bella NYC
Amber brought up her inspiration behind the line during the interview.
“Men’s skin care is now the fastest growing sector in the beauty industry, yet there are very few brands catering to this trend with affordable yet effective products. My husband, Duane, was struggling to find products that catered to his skin care needs while delivering beneficial results including caring for his beard. I discovered a huge gap in the market for a bespoke product line tailored to the modern man’s skin care requirements with proven results. “
She talked about what makes her men’s line different from the rest.
“This collection is so special to us because it’s really the first brand to break down the stigma around men’s skin care and create a line that men can connect with. Men’s skin is naturally thicker, so drying supermarket products and dehydrating soap just don’t deliver desirable results. The first collection is made up of a trio of must-have skin essentials that combine the finest ingredients for flawless, hydrated and rejuvenated skin. Carefully selected elements like lavender oil and cucumber combine effortlessly for the ultimate gentle yet powerful skin care regimen suitable for all skin types and all skin tones. “
You need to read the full interview on Bella NYC. Amber will inspire you to create your dreams a reality. So proud of my girl and her brand!