Pretty big news in the Pinterest and retail world this week! Pinterest is now allowing retailers to embed pins directly on their websites. Just a handful of Pinterest Partners – major brands like Zappos, Target, Random House, Walmart, Disney and Mashable have been selected to help launch the new feature. The initial Pinterest Partners will surface some of their most popular pins directly on their homepage.
Pinterest Partners with Major Brands for New Features
Once the pin is hosted on the brand’s website, users will be able to repin directly from there to their own Pinterest boards. According to Pinterest,” the content will update in real time, meaning the list of “favorites” will update as more users interact with Pinterest.” In upcoming months, Pinterest Partners will also be able to surface their most recent pins, pins that suggest related items and pins related to search keywords. Pretty incredible, isn’t it?
As these new Pinterest Partner features continue to unroll, brands will most likely get pretty creative with how they integrate Pinterest. Target has already taken the lead – when a user searches the Target website for an item that’s sold out or isn’t available, rather than being greeted with an error message, the user now gets a top pins page. While Pinterest’s only revenue is supported through promoted pins, major brands will get this new Pinterest benefit at no cost. According to Pinterest, “the benefit to Pinterest is exposure to major websites, the chance to bring on new users, adding more pins to the system and increasing engagement.”
This seems like the beginning of a fantastic partnership for Pinterest and some big brands (especially right before the holidays), what do you think?
