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Behind The Scenes Q&A with Brand Director, Kim Ashley

First off, I want to wish my girl, Kim Ashley the happiest birthday ever! Kim is the powerhouse Director behind the Motives, Skincare and Layered brands. She is one of the main reasons why you all get the absolute best quality products possible. We were able to sit with her at this year’s MAWC and pop a few questions surrounding my new Super Power Mattes palette!

What’s your favorite shade from the Super Power Mattes Palette?

“Probably Feisty! It’s a pop of color which is so fun. I love to use it on my lower lash line. Makes the neutral look have a little a bit of fun!”

What was the inspiration behind adding the inspiring words around the mirror of the palette?

“Our superwoman is Loren Ridinger, the words we chose are words we think of when we think about Loren and how she empowers other women. She’s all about empowerment and I really think it fits her personality.”

What is your Super Power?

“My Super Power would probably be…developing product!”

Who is Super Power Mattes for?

“I think it’s for everyone. It’s for every person that believes in themselves and even doesn’t believe that good about themselves yet but knows that there is something within them that should give them the confidence and I think that this will help bring that out.”

Can you tell us what inspired the creation of these new LDV products we just launched? 

“I know Amber [Ridinger]‘s big thing is all about getting ready for the spring and the summer. You know everybody wants that glowing perfect skin, so all these products are going to help give you that glow that you want for the summertime.”

Can you tell us how was the process of bringing these LDV products to life?

“Well, it took them lots of experimenting and idea making, looking at competitors for the best price, and also working with different scientists on what would go well together to get the best results.”

Which new LDV products are you most excited to use yourself?

“Skincare brushes! So excited about it. In a time like today it’s so important to be sanitary, not using our hands on our skin and the skincare brushes allow you to do this.”

How does these new LDV products fit into your skincare routine?

“Well I’m for sure going to be using a lot of the hyaluronic acid, and everybody needs a hyaluronic acid. It’s gonna help with moisturizing and also you know keeping my skin flawless for the spring and summer. And then of course the skin care brushes I love so much.”

Is there anything new in Layered you are excited about?

“Absolutely! We just launched our new site. It’s a perfect boutique for your own online business.”

We love you, Kim! You inspire us every day and once again, happy birthday!


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