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TV Uses Social Media to Keep Viewers’ Attention

With so many screens and so little time, the TV industry is doing all it can to monopoly your watching behavior. In anticipation of this Sunday’s Academy Awards, ABC has created a Web site to deepen the viewer’s experience. After watching Natalie Portman accept an award, you can go online to the companion Web site and watch her celebrate back stage. The point is to take advantage of people chatting about the awards in real time on Facebook and Twitter.

Read more about experiments like this one in this New York Times article.

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