Well – my girl Kim Kardashian has done it again. Not only does she rock the reality TV world, she’s gorgeous, an awesome mom, an incredible businesswoman and now she can add video gamer to her repertoire. Kim’s new app, launched earlier this summer, is actually a game giving players a moment in the life of a Hollywood superstar. The goal: walk the red carpet and eventually become an A-list celeb. One of the most downloaded iOS games in the world during the month of July, Kim’s app “allows players to live the life of a starlet as she makes her name in Hollywood.”
Between Kim’s incredible brand and the fun light-hearted aspects of this game, it’s no wonder the app has been at #5 on Apple’s top grossing chart. With more than 40,000 five star reviews, it’s clear, gamers are loving Kim Kardashian: Hollywood. Developed by Glu Mobile, the app has swept the gaming world by storm – bringing a fun game and a powerful brand together to make app magic. While the app itself is free, revenues are generated by in-app purchases – giving users the choice of whether to make select buys or not. From designer clothing to travels, accessories and even hair and beauty treatments, the formula for grossing revenue with this app is genius.
Props to my girl Kim for taking the app world by storm! Have you downloaded Kim Kardashian: Hollywood yet?
