With Market America’s International Convention around the corner, it’s safe to say new products are coming soon! At every major company event we always announce new partnerships, collaborations and products. This year is no different! Although I cannot share many details on what’s coming soon I can share the unique story behind an upcoming beauty campaign.
Twice a year, Motives Cosmetics Creative Consultant, Maria Checa directs the brand’s global beauty campaigns. The team always goes all out for every campaign from shoot locations to a full crew. Unfortunately, due to the pandemic Maria and the team were forced to pivot the usual approach.
Maria directed the Motives® Horizon 2020 Fall/Winter Campaign from her own home while the models were in a tiny NYC studio! Below you can watch the behind-the-scenes footage of the making of this extraordinary global beauty campaign.
Motives® Horizon 2020 Fall/Winter Campaign: Behind The Scenes With Maria Checa
I can’t wait for you to see the final campaign and products. Be sure to follow Motives Cosmetics to stay up-to-date on all of the new announcements coming soon! xoxo