There’s no doubt that the beauty industry is getting bigger by the year. But, like other sectors, it is prone to regular change as one trend comes up while another die-off. This is a trend industry, and trends are sometimes determined by many external factors, such as the ongoing pandemic. This is why it is crucial to understand current trends in the beauty industry and predict the ones that will dominate in the coming years. In addition, it gives us an idea about the direction of the global beauty sector. So, here are some of the top trends that experts predict will dominate 2022.
- Improved hygiene
Fresh from a pandemic that highlighted the importance of personal and collective hygiene, cleanliness, and improved hygiene will be one of the biggest trends of 2022 in the beauty industry. As hand soaps and hand sanitizers became a global need during the pandemic, beauty brands have picked on this and are now offering beauty-oriented hand sanitizers and soaps.
Heading into 2022, this is expected to be a hit trend as people retain their loyalty to their beauty brands and buy their offerings.
- Transparent skincare
Everyone loves transparency from brands that they patronize, which is even more critical in the beauty industry. Gone are when brands make products and users have zero ideas about the ingredients used to create them. Now everyone checks for labels to see the ingredients and quantities before applying any product to their skin. Hence, more transparency and accountability are expected of beauty and skincare brands.
Any brand that cannot be transparent with what they produce for their customers is bound to fall off in 2022, as customers take transparency more seriously. This is going to be one of the most dominant trends of 2022 in this industry.
- Liquid makeup
The first hearing of this may sound off, and you may not understand it without further assistance. However, most beauty companies are trying to move past solid makeup products and are delving into making liquid makeup. Customers spend lots of money on their makeup and they expect the product to stick for a while. There are already waterproof lipstick and mascara, but in 2022, we’re going to see liquid makeup items boom as they’re more capable of staying on and sticking to the skin for the whole day.
- Improved blue light protection
Due to the ongoing pandemic, many people have been forced to stay within the confines of their homes, and this increased the level of digitization in our lives. People who previously struggled to adopt technologies into their lives were forced to rely on them for their daily activities. This overdependence on technology led to many people being over-exposed to blue light, which is known to damage the skin potentially. Beauty brands have taken advantage of this situation and have started to create innovative products that minimize the impact of blue light on the skin.
Experts expect this to grow fully in 2022 as it is a highly anticipated trend in the beauty industry.
- Minimalist makeup accessories
This was a growing trend before the pandemic and is expected to continue its growth in the coming years. People now want to feel independent and beautiful without using excessive makeup accessories. Additionally, complex makeup routines take time, and people don’t have the time for this anymore. This is why the minimalist makeup trend is back on the rise and will continue like this for the coming years.
- Increasing facial treatments
The rise in virtual meetings and video calls has increased the necessity of facial treatments for many people. People are worried about the way their face looks in these virtual meetings and are trying to ensure that it’s the best it can be. As a result, more people are investigating procedures for facial treatments. This will be one of 2022’s top beauty trends.
- Antibacterial hair products
The fingers host several bacteria, and we touch our hair an average of 40 times per day. Unfortunately, this means that bacteria and viruses are exchanged between the hair and fingers regularly every day, and this negatively affects your hair’s health. This is why beauty professionals are developing innovative solutions to ensure hair health, and the production of antibacterial products for the hair will be a big trend in 2022.
- Improved scalp care
Scalp care is another area in beauty care that will see massive growth. Everyone is slowly starting to realize how important it is to care for their scalp. This explains why more people are going for scalp treatments to improve hair health and reduce hair loss.
- Natural and organic skincare products
Plant-based and organic skincare products are something people are moving towards already, and it will be a big trend come 2022. As the world is moving towards eco-friendly products to reduce carbon footprint, we are likely to see the same in skincare through massive production and patronage of natural and organic skincare products.
- Natural hair
Who would have thought that rocking one’s natural hair is going to be a big trend? Well, this is what the experts predict for 2022. People are happier to embrace themselves and their naturalness now than ever, which has informed the rise of this trend. Additionally, it requires far less money to rock and maintain natural hair, so it is a win-win situation. So, expect to see minor hair curling or hair straightening activities in 2022 as many embrace their hair’s natural texture and avoid the intense heat and application of chemicals to their hair.
The beauty industry is prone to lots of constant changes as trends come and go. Many of the trends that we saw in this industry this year were not present which is testament to the changing nature of the industry. More trends may come out as time goes, but the trends in this article are the expert prediction for 2022.
Thomas Jackson is a professional freelance content writer and an active member of several writing clubs in New York. He previously worked as one of the professional paper writers at UK essay writing service. He has written several songs since he was a child. He gets inspiration from the live concerts he does in front of close friends and family members.