Digital marketing trends evolve rapidly year on year, requiring all business owners to understand the trends to stay ahead of the game. Here are two of the hottest digital marketing trends professional marketers are spending their marketing budgets on in 2019.
1. Paid Display
This ingenious digital marketing method recommends products consumers may like. Updates to this technology have seen it advance way beyond simply reminding online consumers about products they may have left in abandoned shopping carts. Retargeting technology targets consumers via website banners and can use special targeted offers to drive already interested site visitors back to a site with the intention of driving sales.
2. Social Media
Facebook and Instagram account for 67% of revenue share via Social Media, according to AdAge. Instagram ads, in particular, has raised incredible brand awareness and ROI for small, medium, and large organizations. If you’re working with a small budget, test four or five small ads to see which approach gets the best results for your brand.
How are you spending your marketing budget in 2019? Tweet me @lorenridinger.
