If you're a startup or small business, a ten thousand dollar budget a month to generate PR often isn't feasible, and may not even bring any tangible results. Here are a few insider tips on how to create free publicity for your brand without spending a cent.
5 Ways to Generate Free Publicity for Your Brand
1. Engage with your community.
Create partnerships within your local community via groups, Chambers of Commerce and events. Taking advantage of local connections builds brand recognition, and pulls in a local pool of potential customers or clients. The more a person sees your brand, the more likely they are to buy from you or use your services as they develop trust in your brand.
2. Enter business awards.
Being able to promote yourself as an award-winning or award-nominated business is great recognition, and builds credibility fast. Think about it. If you are deciding between eating at two restaurants tonight while vacationing in Miami, for example, wouldn't you be more inclined to choose the venue that promotes itself "Voted Best Restaurant in Miami"? It works.
3. Become a guest contributor.
Become an expert in your field, and write a Forbes-esque blog to share your wisdom. Once you've built your blog, you can pitch yourself to become a guest writer to leading publications including Forbes and Entrepreneur.
4. Sponsor charities.
Charity events often require sponsorship from local businesses to donate products or services to allow them to organize events or giveaways. Contact charities that tie in with your brand mission and offer your support.
5. Utilize social media.
Social media is a powerful publicity tool. Use it to share your brand story, and engage with your target audience.
How do you generate free publicity for your brand? Tweet me your tried and tested tips @lorenridinger.