social media

marketing mistakes

How to Avoid the Top 4 Marketing Mistakes

There's an art to getting your marketing right and the companies that do reap the rewards. Read on for four of the biggest money-wasting marketing mistakes to avoid. 1. Getting Your Branding Wrong Your branding and logo need to communicate what you do to your target market. If you're starting…

How to Slay TikTok for Business

If your target market is aged 16-23 years, you need to have a presence on TikTok. In addition to having 500 million active users, you can get your business name seen by thousands of people without needing any followers with a little know-how. Take fifteen-year-old TikTok creator Charlie D'amelio; she…
instagram caption

5 Instagram Caption Ideas to Boost Engagement

If your go-to social media platform is Instagram, you've likely noticed sporadic declines to your average post engagement. Perhaps even overnight losses of followers too. Instagram updates its algorithm periodically. These updates often result in a purge of fake or inactive accounts, hence a drop in followers. Your engagement can…
instagram hacks

Instagram Hacks You Need to Know for 2020

Instagram is continuously evolving at a rapid pace. Every time you learn a new trick, another ten are popping up overnight. Here are the Instagram hacks you need to know for 2020 (so far!) 1. Copy & Paste Copy and Paste your photos into your Instagram Story. Such a useful,…
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