social media optimization

5 Social Media Optimization Hacks to Adopt Now

Social Media Optimization (SMO) is the marketing buzzword of the decade due to its ability to help brands maximize their reach online. SMO is all about strategically creating and evolving your social media profiles to engage your target audience via lead generation, higher visibility, and strengthening your brand tone to…
viral marketing

3 of the Best Viral Marketing Campaigns of All Time

There‚Äôs no exact science to how a campaign goes viral, but it usually includes a mix of incredible content, engaging an audience emotionally, building in a natural sharing capability into your campaign, encouraging your audience to create user-generated content, and sharing your content at the right time. Read on for…
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