marketing tips

There's an art to getting your marketing right and the companies that do reap the rewards. Read on for four of the biggest money-wasting marketing mistakes to avoid. 1. Getting Your Branding Wrong Your branding and logo need to communicate what you do to your target market. If you're starting…

There have been a lot of conflicting opinions about the future of Instagram since they announced they would trial hiding likes, and keep updating the algorithm to exterminate bots. However, Instagram and its millions of influencers show no signs of fading into the background any time soon. Whether you're an…

If you haven't heard of Fashion Nova by now, are you even alive? The fashion brand burst onto the online fashion scene in recent years and changed the marketing game forever. In 2017, Google announced Fashion Nova one of the most 'Googled' fashion brands online without any magazine placements, traditional…

Influencer marketing has been the hottest marketing trend of 2019 and shows no signs of slowing down. Many brands are starting to walk away from multimillion-dollar contracts with A-list celebrity influencers, instead opting to engage their audiences to a higher level with mico-major social media influencers. 1. Instagram will continue…

There’s no exact science to how a campaign goes viral, but it usually includes a mix of incredible content, engaging an audience emotionally, building in a natural sharing capability into your campaign, encouraging your audience to create user-generated content, and sharing your content at the right time. Read on for…