Social Media

Why Everyone's Adding Hashtags to Instagram Stories

Instagram Stories

The social media landscape is always changing and evolving. To stay ahead of the game, you need to be one step forward of your competitors. It's not as easy as it sounds. The Instagram algorithm can update overnight, rendering most of what we knew about Instagram yesterday borderline useless today. Read on to discover why everyone's adding hashtags to Instagram Stories today.

Why Add Hashtags to Instagram Stories?

Billions of users are active on Instagram every day. Many of these users search for specific content using keyword hashtags. This trend has reached Stories. They will actively seek content they want to keep in the loop with via these hashtags.

What's the Point?

Using a popular hashtag in your Story can multiply your Story views as it drives users who are not yet following you to your content. A percentage of these new viewers will start following you. If you're posting engaging Stories every day, you can increase your follower growth steadily.

Why Use Location Hashtags?

Use location hashtags to generate follower growth in your local area. If you live in Miami, for example, you'll want to jump in on trending location and event hashtags including #MiamiSwimWeek and #ArtBaselMiami. The whole world seems to descend on Miami during these events, and everyone's using the event hashtags to tell their followers where they are, living their best life. Brands and local businesses also monitor trending local hashtags to help drive target audiences to their companies. It's a win-win for all!

How has using hashtags in your Instagram Stories help grow your business online? Tweet me @lorenridinger.