Social Media

How to Monetize Your Instagram Following

monetize your Instagram

Mico-influencers and nano-influencers have paved the way for users to monetize their Instagram following without millions of followers. Your followers follow your story for a reason. Understanding what your followers want and need will allow you to monetize your Instagram account successfully.

1. Provide a solution to a common problem.

Use the poll feature in your Stories to collect knowledge from your followers. Find out what they're struggling with so that you can tailor valuable content around providing their problems with solutions.

2. Follow your competitors.

Research who's on top of their game in your industry, and follow them. Use your competitors' content to inspire creative ideas for what to post — research which type of calls to action they use, and how they are engaging with their followers.

3. Build relationships.

Building strong relationships with micro and nano influencers is the key to successful social media marketing. Once you hit 5,000+ followers, you can reach out to your network of influencers and ask them to promote your products and services in return for promoting them on your page. It's a win-win for everyone and requires no budget.

How have you monetized your Instagram following? Tweet me @lorenridinger.