Bartering in Business

You know that time when you’re starting a new business and you need so many things (a new website, marketing help, written materials), but have very little money in the bank? Being stuck in that place is enough to discourage even the most ambitious businessman. This morning, I woke up…

Taking a Stand

People tend to mistake a strong woman with an opinion for a bitch. And sadly, a lot of us women end up believing the stereotype. We tend to be just as critical on our own kind. Most of us have been programmed to think a certain way, and it’s not…

Ever Wonder Why Branding is So Important?

Ever wonder how important is branding? How come the skittles fan page has over 10 million fans on Facebook? Why Christian Louboutin is known for the red bottoms? Why we identify McDonald’s with arch? Nike with the swoosh? This day branding your company is as important as quality, reputation and…
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