Life & Work

Kim Kardashian Dose of Reality - Building a Lifestyle Empire

I wanted to share this interesting interview published today on WWD.com the largest fashion industry newspaper in the world. It talks about my dear friend and entrepreneur Kim Kardashian. The article talks about Kim's extraordinary branding and genius marketing strategies, why fashion is so important to her and she is looking to build a lifestyle empire with her sisters Khloe and Kourtney Kardashian.

abilities and she is building a lifestyle empire for her fans. To read the entire article on the "queen of reality" TV visit www.wwd.com

 

World, get ready for…Kim Kardashian, lifestyle brand.

It may sound like a flaky idea to some, but the reality star is already methodically making her mark on fragrance, skin care and color cosmetics. Next up: fashion.



“My sisters and I are working on a line, a lifestyle brand that will launch next year,” she said while sitting poised on a lounge upstairs at Villa Pacri, in Manhattan’s Meatpacking District. She was sporting a cream Josh Goot dress, coordinated Cesare Paciotti five-something-inch platforms, s

parkling hoops and an oversize bangle by Loren Jewels.

 

It was a laborious day, full of on- and off-camera interviews, hoopla that surrounded a deal to front products by cosmetics company Fusion Brands Inc. — and her stint in Gotham to shoot her newest iteration of reality: “Kourtney & Kim Take New York.”

“It will consist of swimwear, lingerie, ready-to-wear, denim, even a home line,” Kardashian said of the forthcoming fashion collection. (K-Dash by Kardashian, a collection of denim, jackets, tops and bags, was launched on QVC in September.)

 

For now, she is content to immerse herself in the bedlam of fashion shows as a buyer rather than — despite the flashbulbs, the jostling of photographers, reporters and bloggers — the consummate front row celeb.

 

“When we go to fashion shows, it’s kind of work because we’re looking to buy for our store,” she said, referencing Dash, her new clothing boutique, which opened Wednesday evening in SoHo and is the linchpin of “Kourtney & Kim Take New York.”

 

 

She confided that her sisters are a support system — although the three reportedly are rarely together in the same city at the same time.

“I’m superindecisive, so working with my sisters makes it easy when we’re coming up with designs and making decisions,” she said. “I think that’s something we’re going to be really excited [about], to hopefully build this great brand and empire in the clothing world.”

 

article written by Matthew Evan beauty & grooming editor for WWD