Zendaya & QVC to Raise Funds for Cancer Research
Singer and actress Zendaya has teamed up with QVC to raise funds to stomp out cancer. As part of the QVC Presents “FFANY Shoes on Sale” promotion set to air on Thursday, October 20 from 6-9pm ET, shoppers can shop from 170 donated shoe styles from more than 80 brands. A minimum of 80% of the purchase price will benefit various breast cancer research and education institutions.
Zendaya will be appearing in both print and television public service announcements in support of the charity shoe sale now in its 23rd year.
"Like most women, I love a great pair of shoes, and I especially love scoring a great deal," Zendaya said in a statement. "Being a part of QVC Presents "FFANY Shoes on Sale" allows me to share my passion for shoes with my fans while also demonstrating how fun it can be to contribute to such a worthwhile cause."
October is known as “Breast Cancer Awareness Month” and it serves as a time to increase awareness and raise money to fight the disease. More than 249,000 men and women in the United States are diagnosed with invasive breast cancer every year, and nearly 41,000 die from the disease. It’s very important that screening and early detection are promoted beyond October.
"Each year, we look forward to collaborating with the Fashion Footwear Association of New York and providing our customers with a unique shopping experience that not only celebrates the joy of discovery but also the joy of giving back by standing as one against a disease that affects many," said Mike George, President and CEO, QVC. "It is an honor to have Zendaya's support this year and we have no doubt that her captivating spirit will endear her to viewers across the country."