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New Product Alert: Motives® Luxe Precision Eye Line

New product alert! At Motives® we work hard to bring you the best so that your business can succeed. We want to bring you top quality products that your customers will love. which is why this is such exciting news! Your customers are about to meet their new favorite eyeliner: Motives® Luxe Precision Eye Line.

Elevate your eyes with this richly pigmented and water-resistant eyeliner. From classic lines to cat eyes this liner offers the versatility to create classy or dramatic looks. The super fine tip glides expertly formulated liquid liner onto your lids for long-lasting precision from morning to night. 

New Product Alert: Motives® Luxe Precision Eye Line


  • Water-resistant, long-lasting formula
  • Superfine velvet touch tip for accurate application
  • Will not scratch, tug, or slip
  • Available in neutral colors that will enhance your eyes’ natural beauty

Frequently Asked Questions

How are liquid eye liners different than pencil eyeliners?

Pencil eyeliners are applied by rubbing the pencil on your lash line. This tends to create a smudged effect. Liquid eyeliners are much more precise. Liquid eyeliners also tend to last longer, as they do not easily rub off.

How do I apply a liquid eye liner?

Take the corner of your eye and gently pull outward. Then, carefully use the felt tip to smooth across your lash line starting with the inside corner and sweeping outward. For a subtle look, keep your line thin and as close to the lash line as possible. For a more dramatic look, use the side of the felt tip to create a thicker line. 

Do the available colors work with every eye color?

Motives Luxe Precision Eye Line comes in Carbon and Espresso. These neutral colors will accent any eye color.

Can I use this product to create a smoky eye?

Yes. Though pencil eye liners are generally better for creating a smoky eye due to the ability to smudge them, you can use a liquid liner as well. Immediately after application, take a brush like the Motives Angled Eyeliner Brush, wet it slightly, and drag across the eye line to soften the edges. This will create the illusion of a smudged pencil line without losing the stay power of liquid eyeliner.



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