How Fashion Nova Changed the Marketing Game
If you haven't heard of Fashion Nova by now, are you even alive? The fashion brand burst onto the online fashion scene in recent years and changed the marketing game forever. In 2017, Google announced Fashion Nova one of the most 'Googled' fashion brands online without any magazine placements, traditional marketing campaigns, or SEO tactics. Here's how they did it.
1. They Created a Community
Fashion Nova regularly shares posts from customers, which creates a community feel. Customers were quick to jump in and tag @Fashionnova for their chance to be featured too, helping spread the brand like wildfire.
2. Influencer Collaborations
Fashion Nova launched one of the most potent influencer strategies we've ever seen. As if overnight, every powerful influencer in the Instagram game seemed to be tagging the brand's outfits and accessories. One of the most notable influencers the brand collaborates with is Cardi B, who her own collection available to buy. The brand worked with over 3,000 influencers to create an Instagram brand, including Kylie Jenner.
3. They're Constantly Evolving
Although initially targeting women, Fashion Nova recently re-designed its logo to evolve as a brand that carries fashion-forward menswear too. They are continually adapting their business strategy to change with consumer trends.
4. They Use Aggressive Marketing Tactics
Fashion Nova offers store credit instead of returns, keeping cash flow consistent. Customers are enticed to enter their cell number to enjoy a special discount. You'll receive texts every so often notifying you of limited time offer deals. In addition to this, if you leave anything unclaimed in your basket, they'll email you offering a limited time offer discount. The more you spend, the more you save, which retains customers on a whole new level.
5. They Know Their Market
Fashion Nova knows how to charm their target audience with cute outfit names like "Netflix and Chill Set." They're current, they understand their customers, and they're not afraid to let us know it!