How The Bachelorette Star Kaitlyn Bristowe Used Fame to Become a Successful Entrepreneur
Reality TV shows like The Bachelorette
How Bachelorette Star Kaitlyn Bristowe Used Fame to Become a Successful Entrepreneur
A negative response from her followers when pushing a waist trainer for a brand despite having shared publicly she hadn't worked out in a year turned out to be a great catalyst that motivated Bristowe to create her own brand. Followers want authenticity, and won't settle for anything less online these days.
Her hair accessory brand, Dew Edit, already boasts 100 products from a whopping nine collections. Each episode of Bristowe's popular podcast Off the Vine generates an average of one million downloads. Go, Kaitlyn!
If you're an Instagram influencer, be careful about the brands you partner with and promote. Your followers are always watching! What brands have you created yourself as I did with Motives Cosmetics? Tweet me @lorenridinger.