Entrepreneurship

How The Bachelorette Star Kaitlyn Bristowe Used Fame to Become a Successful Entrepreneur

the bachelorette

Reality TV shows like The Bachelorette are proving an excellent platform for stars to jump immediately from our screens to becoming powerful social media influencers. Interested fans and brands are keen to jump in on the action and watch the post-TV journeys the stars take once they leave the show.

How The Bachelorette Star Kaitlyn Bristowe Used Fame to Become a Successful Entrepreneur

Bristowe has amassed an army of 1.7 million Instagram followers since exiting the 2015 season of The Bachelorette. Utilizing her impressive pool of followers, Bristowe chose to create her own line of products instead of being a face for other brands.

 

 

 
 

 
View this post on Instagram
 

 

 

 
 

 
 

 

 

When thereโ€™s an earthquake, and flash flood warnings, but you still gotta get that content. @hotelcalifornian @asbydf #hotelcalifornian 📷 @cliodelallave

A post shared by Kaitlyn Bristowe (@kaitlynbristowe) on

A negative response from her followers when pushing a waist trainer for a brand despite having shared publicly she hadn't worked out in a year turned out to be a great catalyst that motivated Bristowe to create her own brand. Followers want authenticity, and won't settle for anything less online these days.

Her hair accessory brand, Dew Edit, already boasts 100 products from a whopping nine collections. Each episode of Bristowe's popular podcast Off the Vine generates an average of one million downloads. Go, Kaitlyn!

If you're an Instagram influencer, be careful about the brands you partner with and promote. Your followers are always watching! What brands have you created yourself as I did with Motives Cosmetics? Tweet me @lorenridinger.