Business

How To Use Social Media for Your Business

Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch. For instance, John Doyle, founder of chocolate company John and Kira's in Philadelphia, posts photos of new products on Flickr…

Bartering in Business

You know that time when you’re starting a new business and you need so many things (a new website, marketing help, written materials), but have very little money in the bank? Being stuck in that place is enough to discourage even the most ambitious businessman. This morning, I woke up…

Ever Wonder Why Branding is So Important?

Ever wonder how important is branding? How come the skittles fan page has over 10 million fans on Facebook? Why Christian Louboutin is known for the red bottoms? Why we identify McDonald’s with arch? Nike with the swoosh? This day branding your company is as important as quality, reputation and…
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