Business

Starting a Business: Your Website

Starting a new business is down right costly. From office supplies to legal fees, the upfront costs are endless. Which is why it’s important to save where you can in the beginning. A lot of us get so caught up in the idea that everything must look perfect in the…

How To Pitch The Media

21">   As us marketers know, having your own company, product or executive appearing in publications is great marketing. That's why billions of dollars are spent on PR each year. When an organization appears in a story, not only do you reach the publication's audience directly, you also can point…

How To Write For your Buyers

Your buyers want to know what specific problems your products solve, and they want proof that it works or that it looks good. Your marketing and PR is meant to be the beginning of a relationship with buyers and to drive action (such as generating sales leads), which requires a…
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