Business

10 Brand Tagline Mistakes

When used well, taglines can resonate with consumers for years (Nike’s just do it, anyone?). But if done wrong, you can cheapen the brand and do more harm than good. So on that note, here are ten tips from Razor Branding Blog’s Jaci Russo. 1. Bland - Safe and predictable…

Brand Loyalty Building During The Holidays

While you’re busy planning for your several holiday parties and writing all those cards, don’t forget to honor your clients, as well. I’ve talked about the importance of sending thank-you notes before, but the holidays are an especially good time to show your appreciation. Take advantage of this opportunity to…
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