Business

How To Write For your Buyers

Your buyers want to know what specific problems your products solve, and they want proof that it works or that it looks good. Your marketing and PR is meant to be the beginning of a relationship with buyers and to drive action (such as generating sales leads), which requires a…

How To Delegate

“How do you create more time?”I get asked that question all the time. Well, when it comes to business one trick is learning how to delegate effectively. The key word there is effectively. Delegating is not simply dropping your work on your unqualified assistant. There is actually a precise art…

Entrepreneur and Blogger the Budget Fashionista

I recently came across this article on MediaBistro.com where they interviewed fashion blogger and entrepreneur Kathyrn Finney of TheBudgetFashionista.com. Finney has made a career out of being fashionably thrifty and then  sharing her secrets. Again, this is another example of a woman turning her passion into a profitable business. Her…
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