Social media marketing is becoming compelling after the digital marketing concept brings many latest advertising trends and marketing ideas. Of course, you always have to do social media marketing when you want to see massive growth in your sales revenue generations. But selecting the social media platform is undoubtedly challenging work.
Because first, you have to choose the advertising platform based on your product types. Social media marketing has a vast potential to generate record-breaking revenue, but before starting anything, you have to select your social media platform.
6 Top Social Media Platform For Advertising And Branding
Social media platform choice is tricky. Every social media platform has different types of audiences, and their preferences are also distinctive. In addition, every brand has another target and a different level of the audience. This is why you have to select your social media platform based on your advertising goals and targets.
Read through the end and know the top six social media platforms for advertising and branding.
Facebook is one of the most popular social media platforms. Every year you can see how Facebook users are growing. In 2020 Facebook had 1.59 billion users, which is up from 1.32 million in 2014. After 2020 many new advertising features will be added as features. And this is the reason most digital marketers and social media marketers are refereeing Facebook advertising.
You can work on the basis of paid and organic traffic. You can invest in the paid advertising system or start a business page and share your product details among your audiences. Facebook’s huge numbers of audiences are best suitable for doing the B2C business.
But when Facebook started to introduce their multiple marketing tools, along with the B2C, many B2B businesses started their Facebook business pages and used them for advertisements and promotional works.
Instagram comes to the second preference. For the branding and advertisements, both Facebook and Instagram are very effective. In addition, Instagram currently has more than 1 billion active monthly users, which is a significant number. So Instagram is pretty useful when you are using pictures and videos for better engagement.
Like Facebook, Instagram both have many attractive tools and features to improve your post quality. The built-in tools for both of these platforms are helping you to develop a beautiful post with perfect images. For example, when you want to do advertisements for foundation brands,you always have to use excellent quality pictures. And when you have an Instagram profile, these works turn out to be easy.
When your product branding and engagements matter, you have to start doing youtube marketing. Youtube is the best platform for video marketing and branding. This is a search engine fused platform where the users are viewing around more than 5.3 billion users.
Whatever marketing and the brand promotional works you are going to operate with. Hence for B2B and B2C, video marketing through youtube is fast result producing. To see the best result start, you have to select the video category first, then start publishing your video content for better engagement. If you can operate, this platform is going to be a fast result-producing medium.
You may be thinking why Twitter does not have a long life for content. You have to use Twitter for short-span posts and do the Chrome Continue to use. However, for every individual brand, the announcements of the discounter and promotional news are beneficial. And every brand is announcing discounts for a particular time. For these types of information and brand notice, you can use the Twitter platform.
Twitter has more than 180 million active users. Most digital marketers are using the Twitter platform for immediate announcements and notifications. The new support feed features are helping in better engagement. Your viewers are going to get 24X7 support. Twitter’s popularity is growing every day. And you always have to select the social media platforms with a firm number of existing followers.
Social Media Mascot Snapchat is now another excellent selection for advertising and branding. But, of course, for generating a valuable lead, you always have to publish helpful content with attractive pictures. Currently, Snapchat has more than 228 million daily active users, which is an auspicious number. And each year, these user numbers are growing.
Spanchat’s filters and photo editing tools are the biggest attraction. The main target of social media marketing is bringing the attention of the audiences. Snapchat also has very good paid advertising options. You can upload your product catalog and pay for the advertisements for a better audience’s reactions.
6. Linked In
When marketing for professional products and brands, you always have to use the social media platform that is best for professional relationship management. Now Linked In has around 700 million active users. For B2B brands, Linked In is very effective. Through every advertisement posting, you can build up a network with other professionals from the same niches.
For better engagement through Linked In, you only have to create the posts and share among the audiences. The more you start to share the actionable content, you will get positive results. As this is a professional network-building platform, you also can use your digital business cardfor the relationship introduction.
If you want to use the social media platform for your branding and advertisement, these six should always be on your top priority list. Hence all of these six social media platforms have solid numbers of followers and users.
So when you start to use these social media platforms, you will achieve your target. For every digital marketer, conveying their messages to the maximum number of audiences is always the target. And when you are going to use these platforms, you will achieve your target and grow your brand name.
Alisha Jones is an online entrepreneur by profession and passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Online Health Media & Wp Blogger Tips & Tech Net Deals . If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.