Influencer marketing has been the hottest marketing trend of 2019 and shows no signs of slowing down. Many brands are starting to walk away from multimillion-dollar contracts with A-list celebrity influencers, instead opting to engage their audiences to a higher level with mico-major social media influencers.
1. Instagram will continue to reign as THE influencer marketing platform.
Despite the rumors of potential disaster ahead of Instagram decide to go ahead and hide post likes, Instagram will remain as the pioneer of influencer marketing. Too many brands have seen global success via YouTube and Instagram influencers to shun the platform any time soon.
2. It’s all about micro-influencers and nano-influencers.
Mega-influencers are losing interest from brands now due to being too expensive and deemed less authentic by followers who know every brand they promote is a paid partnership.
3. Fake influencers will multiply.
The influencer marketing trends bring a large pool of people who want to become influencers; cue the fake followers and fake likes per post.
4. It’s all about brand loyalty.
Brands will seek more long-term relationships with influencers to help build brand loyalty via a fleet of influencers who are ideal brand ambassadors.
5. The number of influences will multiply.
Remember the Gremlins movie where Gizmo multiplied when he got wet? That’s pretty much what will happy with the number of active influencers in 2020.
6. Brands will step up their game on monitoring influencer campaigns.
Many businesses will be reallocating their marketing budgets from traditional means to influencers, meaning they’ll need to step up their analytics game to make sure they’re working with the right influencers.
7. Video content will continue to grow.
More Smartphones and faster internet mean the demand for videos will grow in 2020.
8. Even more attention to storytelling.
The campaigns that get the best results are those where influencers tell a story alongside the product. For example, if you’re selling anti-aging beauty products for older women, you need to find appropriately aged influencers.