Jaxx is not afraid to step out of her comfort zone daily to share her love for the business and be a partner to her colleagues. She started her career in TV production and has been with Market America since 2012! She is a true fearless female and continues to build her unbreakable empire. Way to go, Jaxx! Thank you for inspiring us through your social accounts and constantly helping women around you to succeed.
How long have you been in a business?
I started my career in the TV production world, first at CNBC, then moved on to smaller creative media agencies working as a producer. It wasn’t until 2009 that I made the decision to quit, go to makeup school, and begin my journey as a Makeup Artist. After a few years of building up my clientele in tv production and bridal, I was introduced to Motives Cosmetics. I decided to partner with Market America (MA) and Motives Cosmetics in 2012. It was because of MA that my passion for health was reignited and I began offering Wellness Consulting services the following year. In 2017, I joined the Motives Cosmetics Certified Trainers team. I can’t imagine my freelance Makeup Artistry business without my partnership with MA. It has changed my life in more ways than one.
Which market are you from?
New Jersey, United States
What makes Market America | SHOP.COM unique?
There are so many ways MA is unique, it may be easier for me to simply list some of them.
• MA has a truly one-of-a-kind compensation plan and organizational structure.
• Its business model is very similar to a traditional franchise, only without hefty start up costs, location restrictions, or monthly royalties.
• Being a product brokerage company, MA is able to change and keep up with trends and growing industries.
• Our success is not based on the sale of only one product, service, or industry.
• We have the exclusive rights to the formulas of every product under our brands, so diversion is not something we as (un)franchise owners need to worry about. Our clients can only get these products from us, which leads to customer loyalty and retention.
• If an UnFranchise Owner wishes to expand their distribution and sales volume by growing a team and taking on business partners, they can do so across all industries. They do not need to specialize in the same thing, which leads to a stronger team with a large referral network both inside and outside of MA.
I could go on and on and on…
Favorite product to sell and why?
My “favorite” changes often since we have so many incredible products. Right now, I’d have to say my top fave is Isotonix Complete Greens since it completely obliterated my eczema more than 3 years ago. I have clients who have this on an autoship because it’s gotten rid of their eczema, too. It’s amazing! It’s great for a myriad of things and the eczema clearing up was a total surprise bonus.
How did you pivot your business strategy when the pandemic hit?
I work primarily in television and our industry, like most, was hit very hard in this pandemic. Productions were canceled or postponed for many months. Prior to March 2020, it wasn’t out of the ordinary for me to work a few weeks in a row without a day off. Meanwhile, off the top of my head I could likely count the days I was on set in all of 2020, which is actually terrifying. When production shut down, I was nervous & my anxiety levels were through the roof. My husband and I are both freelancers and had no idea what would be in store for our finances and stability. It wasn’t a walk in the park, but my retail sales in skincare and wellness products never went down. In fact, my sales increased and I brought on new partners! Not only that, but the virtual services I was always prepared to offer finally came to the forefront. I put elevated booking systems in place so that I could take advantage of the time I was home as best I could. I now have an array of virtual consultations and lessons available and can work with clients around the world with ease.
How have you used social and digital to grow your business?
I’ve always viewed social media as an advertising tool. On my business-facing pages, my posts tend to be informative & inspirational. My personal accounts are reserved for mostly funny & light-hearted anecdotes. The world can be a serious and heavy place and although I have my own opinions and views on popular topics, I choose not to share them on social media. There’s enough of that to go around without my input. When people think of me and my presence on platforms like Instagram and Facebook, my ultimate goal is for them to either learn something, feel good about themselves, and/or have a laugh. Over the years, this way of utilizing social media has translated into gaining new friends, clients, and business partners.
What piece of advice would you tell a UFO who is just starting out?
The best advice I can give is to attend as many virtual (and eventually in-person) trainings as possible, even if those trainings are not within your specialty. If you are focusing on makeup, obviously attend all Motives related trainings. On top of that, attend (quite literally) every other type of training the company offers as well. Take them over and over again with different trainers teaching you. Go to all of the larger corporate events as well. Take this seriously. Even more, start reading business and marketing books. If you’re like me, opt for audio books so that you can listen on the go instead of needing to take the extra time to sit down and open a physical book.
Which new product are you most excited to try?
This feels like a trick question. ALL OF THEM.
How has Loren Ridinger inspired you?
Another trick question? Ok… Loren has an incredible life story and I couldn’t possibly recite all of the ways she has inspired me. She’s been through a lot in her life and has never thrown in the towel. Even though she absolutely could have stopped working many years ago, she continues to lead from the front. She is up early and goes to sleep late, all in the name of building this empire, not just for herself and her family, but for all of us. She has taught me so much.
Are there any other females in the business that inspire you? If so, who and why?
I’m inspired by many women affiliated with MA. Lisa Martin, Leigh Raeder, Dr. Mason, Amber Yang, Suni Gail White, Beverly Ku, Trina White, Min Liu, Olivia Li, Joanne Hsi, Elizabeth Weber, and so many more. To detail the “why” part of this question would necessitate a proper essay. They are all inspirational in their own unique ways.
What’s your super power?
When I got to this question I felt myself pause. I’m usually great with acknowledging these types of attributes in others, but I often find it challenging to recognize them in myself. So, I asked a couple people what they thought my super power was and they gave me the same answer, which was pretty cool. I’ve been told that my super power is making people feel good about themselves. I’m very pleased with this, as it has always been something in the forefront of my mind.
Want to nominate a Fearless Female? Send me an email telling me what makes this person a Rockstar in the business! Email nominations to firstname.lastname@example.org and stay tuned for our next feature!