La La Anthony Believes in 'The Power of Pink'

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This October is Breast Cancer Awareness month. Motives® has teamed up with for another year to focus on early breast cancer awareness. Early detection is the best way to end breast cancer and save lives. Please donate to and participate in our #PowerofPink campaign.

La La Anthony Believes in 'The Power of Pink'

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A post shared by LaLa (@lala) on

Motives® for La La Co-founder La La Anthony participated by filming a video telling Motives® Mavens to participate by donating to She dedicated her video to all the women out there fighting their own battles. So true. Many of us women are struggling with our own battles. I know it isn't easy, but sometimes you have to pull through. Check it out below.

Thank you, La La! You're always an inspiration to me. Thank you for supporting women and supporting our campaign. Here's how you can participate:

1. Share a photo of what empowers you! My daughter and family empower me, so what empowers you? Share a photo of it. #PowerofPink is incredible! And I want to hear your story, share the love, support and spread the word.
2. Create your own #powerofpink hashtag to caption your photo.
3. Tag 2 friends that you want to spread the #powerofpink to! It’s all about spreading the word of awareness. Consider friends who inspire and motivate you!
4. Tag @motivescosmetics in your post. We want to see what you guys are posting so be sure to keep us in the loop.
5. We love our partnership with @earlierdotorg and support them in any way that we can! If you have the means, we encourage you to donate today!

Thank you to those that have donated! Be sure to tag me and La La in your photos. Who knows? We might like it back!

Love this post? Let me know in the comments section or tweet me @lorenridinger.