The New York Issue is a full service production and creative planning agency focusing on a customized and innovative approach to creating and executing events. Some of their clients in clued Christian Louboutin and Behaviour boutique among others. Co-Founder Andrea Rajacic gives us the scoop on “the New York Issue.”

What is the New York Issue?

The New York Issue is a full service event production, public relations, branding and creative planning agency with a unique and unconventional approach to creating events.

On my last guest post, I introduced you to the wonderful world of Public Relations. Now, let me take it a step further and introduce you to the different areas of Public Relations. PR is a very broad field and while the overall results deal with image and money, there is a process to get there! Research, Media Relations, Social Media and Writing all play supporting roles in Public Relations.

What Is Public Relations Anyway?

What Are You Willing To Sacrifice For Your Dreams?

I wanted to share this amazing interview with Matthew Harrington, CEO of Edelman public relations one of the largest PR agencies in the world.  I strongly recommend you read it and absorb the information. (source Newsweek.com)

Matthew Harrington, 48, took over as CEO of Edelman public relations in March 2008, just a few months before the recession hit. Many companies slashed their marketing budgets during the financial crunch, presenting big challenges to firms such as Edelman. But under Harrington’s leadership, things at the company have begun to turn a corner. Over the past fiscal year, Edelman’s U.S. operations grew 10 percent, grossing $320 million. Harrington would hardly call the work easy, but he’s used the downturn as a chance to reexamine, and in some cases shift, the company’s business strategy. He spoke with NEWSWEEK’s Julie Halpert about the challenges his firm has faced, and how it hopes to remain on top. Excerpts:

Some may argue the classis news release is dead. You know, the kind that answers the “who, what, where, why” of your newsworthy announcement. And sure, maybe that boring format is dead, but that only leaves room for a new interactive release to be born.

In an effort to make your release more attractive, you’ll want to add features that make it more likely for bloggers, social media users, and general media to use the information. Here are five tips to help up your chances in getting picked up.

A few days ago, we put up a post about how to pitch the media. Knowing how to approach the media is half the battle. Once you know which publication you want to target, how do you find the right contact? A lot of rookie publicists will a send an email to a publication’s shopping editor about a new face lotion. What they should have done is pitch the beauty editor, don’t you think?