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Today marks a historic day for my company Market America!  It's only half day and already I feel the energy, passion and the dedication from all of our customers, entrepreneurs, employees and friends.  I opened the show with "we are heroes" and the "economy" will not affect us.  My husband and I introduced our new Shop.com team and my good friend tennis all star Serena Williams attended in support of this amazing business!  From late nights to presentations I haven't stop or slept yet I feel amazing and excited for what's to come! 

I will continue giving you status updates throughout the day and make sure to check out my blog www.myfashioncents.com for my wardrobe updates :) 

Check out Nicole Richie wearing Loren Jewels on the cover of Lucky Magazine February's issue.  For more information on the shoot go to my fashion site www.myfashioncents.com 

Loren’s impeccable style has established her as one of today’s leading trendsetters.  Winner of the 2009 Women of Substance and Style Award and selected by Vogue Magazine as one of their most influential women, she has transcribed her style and fashion expertise to her personal blog, MyFashionCents.com, where she presents her personal take on what’s hot in the fashion and beauty industries as well as in travel, technology, pop culture, and Internet shopping.

Among the variety of topics she blogs about are “Looks for Less” — budget-friendly versions of trends and clothing worn by some of today’s hottest celebrities. “Hot Deals” where she brings you the latest coupons and deals from a variety of popular retail stores. MyFashionCents.com also provides readers with Loren’s personal beauty and fashion tips for a wide range of occasions and body types.

Loren also lends her advice to a number of other popular publications like A Mom in Red high Heels, Couture Magazine, Haute Living and Outblush.com, where she serves as a frequent guest columnist.

With a passion for fashion, beauty and shopping, her multi-faceted blog is helping Loren realize her ultimate reason behind the creation of MyFashionCents.com — to help people from all walks of life achieve a Fashion “Centsible” lifestyle—one that is simultaneously budget –conscious and fabulous!