Sammi Sweetheart's favorite Motives by Loren Ridinger Bronzer in US Weekly.

Every woman should know about these 5 essential makeup brushes to have. You don't need a makeup artist with you every morning to apply your makeup (although it is quite nice to have one for special events), you just need the proper tools. Sometimes when we use our fingers, the natural oils in our bodies can alter the color of the makeup. Also, you may not achieve the proper blend that you want with your fingertips. It's never a good idea to tug under your eye with your fingers while applying concealer. Having the right makeup brushes will not only give you the desired look you want to achieve but will carry your makeup a long way. Here are the 5 essential makeup brushes to have:

Amber Ridinger's Motives for La La Mineral Lipstick. I love that when my baby girl is in NYC La La is there with her I miss them so much when I'm in Miami. La La Anthony and Amber Ridinger went to dinner in NYC last week and sent me a photo of their Motives for La La Lipstick! They are both wearing the same color Motives for La La Lipstick in Naughty and I love how the deep shade looks gorgeous on their skin tones! La La added gloss to hers and Amber kept her lipstick matte do you see how we created beauty in every shade? Amber Ridinger's Motives for La La Lipstick is available now on motivescosmetics.com.

There are so many cosmetics for women over 40. The beauty industry has set their sights on the sexy, sophisticated female, tailoring their cosmetics to this new woman in transition. After all, 40 is the new 20! Long gone are the days when women over 40 feel inadequate in regards to their physical appearance. We know that our skin has different needs, however, this does not hinder us from wanting to be beautiful or to look our very best. As someone who has spent years in the beauty industry and developing the best cosmetics for women, here are my top picks for cosmetics for women over 40:

Market Hong Kong Convention has been a huge success! JR and I were ready to give it our all! We first arrived at Market Hong Kong Convention with country manager and hugely talented man Anthony Quan. Before stage presentations I went to our Motives by Loren Ridinger booth. It was amazing opportunity for me to chat with the beautiful girls of Market Hong Kong! Meeting the Motives trainers was fabulous thank you so much to everyone who came by to see me. I also took the stage to talk to over 2000 members of our Market Hong Kong family about Motives and getting paid to shop.

Everyone wants to know how to wear blue eyeliner this spring season. Bold blue eyeliner was spotted at the Just Cavalli Spring 2012 show during Milan Fashion week and now I am dying to try it! Many women stick with classic black, brown or gray hues but blue eyeliner is a fabulous way to switch up your daily routine. Blue eyeliner will give your eyes an unexpected pop that you have been looking for. Learn how to wear blue eyeliner because it really brightens your eyes and there are so many fun applications. To get a sexy, smoldering look, waterline the eyes with black and blend with blue at the lashlines. For how to wear blue eyeliner, try Motives Gel Eyeliner in Rockstar or the Motives Plum Pretty Palette.

Motives by Loren Ridinger Cosmetics officially had its launch today in the UK. After months of planning I am so excited to say that the event at Claridges in London was amazing. So many beauty lovers and makeup artists in London showed up to hear about the newest cosmetics brand the UK. We are taking over! 

Wow! Motives Cosmetics officially debuts in the UK this week. It's so amazing to see Motives continuing success in other countries, especially since this is Motives Cosmetics debut in Europe. I've had so many makeup artists and beauty lovers request Motives to be available in the UK. The last few weeks my team and I have been preparing for this launch and now it is officially here! 

I can't wait to see all of you in person on Saturday at Claridges Hotel in London. Not only am I introducing the line, but we will also be giving away some fabulous samples for all of you to try. We've had an amazing start with Motives Cosmetics, from the launch of Motives for Lala during Market America Conference and now to the launch in the UK; which is one of my favorite places to visit in the world. 

If you want to learn more about Motives or how you can increase your revenue stream by becoming a Motives Consultant e-mail directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or send me a tweet @lorenridinger. 

See you soon 

xo 

There's a new beauty brand coming to London! I'm so excited to launch Motives Cosmetics by Loren Ridinger in London on March 17th. Earlier today, my husband and I announced the expansion of Market United Kingdom and our personal appearance in London. Motives Cosmetics is an great brand and I can't wait to bring this amazing beauty and makeup line to all of the UK fans. An award winning makeup line Motives is used by professional makeup artists, celebrities and beauty lovers. 

London is one of my favorite places to visit in the world and I can't wait to be there. London is filled with  an amazing shopping scene, great restaurants and aristocratic history for ages. I'll be arriving in London on March 13th for the launch of Market United Kingdom. We are so excited for this new adventure and can't wait to meet all of you while visiting. I'm always looking for cool and chic places to visit and shop while visiting. For now, here are some of my favorite places to to while visiting London: