Makeup should be fun, not frustrating! Makeup shouldn't have to be purchased from a department store beauty counter to be effective - this is one of the reasons why I created Motives Cosmetics. Every woman should have access to amazing products at affordable prices that make her feel confident and beautiful. When it comes to mascara, Motives Lustrafy HD Mascara is my personal favorite, but if you are in a pinch and have to rely on drugstore mascara, here are the best drugstore mascara brands available:

Even though summer is still months away, you may live in a humid climate or simply deal with oily skin on a daily basis. There is makeup for oily skin available that will help you battle the shine and keep your makeup looking fresh and clean all day, you just need to find the right tools for you and your skin type. If you are on the market for makeup for oily skin, check out these four products below:

1. Always start with a primer because oily skin tends to have larger pores. Motives Perfecting Face Primer will minimize pores, help your makeup stay on longer and control excess oil with salicylic acid. Sometimes I even use this when I'm not wearing makeup for a soft effect!

It's never too late to follow your dreams, nevertheless turning what you are most passionate about into your dream business. Ever since I can remember I loved playing with makeup, jewelry and anything that had to do with fashion. It's not till 3 years ago that my husband motivated me to start my own makeup line. He said "Loren, I don't know anyone who knows makeup better than you." "you are used to using the best products and keep on top of the trends." Maybe he was right! I love makeup and I love helping others, so I researched anything and everything I could and set out to launch Motives Cosmetics by Loren Ridinger. It wasn't easy, but I loved it. I was so passionate about launching my own line that there was no stopping! Now Motives Cosmetics is one of Market America's highest selling line. I came across this insightful article on Fast Company that I had to share with all of you. Here are 5 steps to turn your passion into your business. 

I just wanted share this fab new article in Raine Magazine!! Raine Magazine is a quarterly publication in LA, Chicago, Boston, Miami and NYC centered around entrepreneurs, fashion, business and culture. We did a fun Q&A interview about Motives Cosmetics together and it's printed in their latest issue titled Loren Ridinger: Entrepreneur Superstar Empowers Women All Over the World. Scroll down to download the attached PDF :) xoxo

La La Anthony and I are so excited about the crazy amount of love and support we've gotten for Motives for La La! La's makeup line is going to debut at the 2012 Market America World Conference in Miami in just a few short weeks and the new partnership is gaining some amazing media attention - check out the links below for fabulous Motives for La La press!

It’s official! La and I have been waiting to announce her amazing partnership with Motives by Loren Ridinger Cosmetics, the reason she stopped by headquarters last week :) Motives for La La will debut at World Conference in Miami next month and includes six different product categories -  lipsticks, lip shines, eyeshadows, blushes and shimmer, all in shades that compliment a woman of color. My dear friend La La has brought her own unique style to the Motives line and with names like Red Carpet, Dreamer, Off Broadway, and Backstage it’s the perfect blend of runway and everyday. We’re so excited to have you on board baby the debut in February will be fantastic! xoxo

“Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.”  - La La Anthony on Motives Cosmetics

This is so exciting! My dear friend Lala Anthony stopped by our Market America offices in North Carolina yesterday to work on an amazing project with Motives by Loren Ridinger Cosmetics. Lala toured the facility, met with our wonderful team in Greensboro including our Executive President Marty Weissman (in the photo) and our Motives Brand specialist Kim Yow! The team and Lala are working on a very special project with Motives Cosmetics launching during 2012 World Conference in Miami.

I can't wait for Lala and I to share all of these products with you. They are extremely amazing and beautiful. 

Looking to trade your silver metallic makeup look for gold this New Year's eve? Metallic shadows are the hottest makeup looks to try this New Year's eve, it's all about the glitz, glamour and shimmer! If you're looking to spice up your look this New Year's eve why not try a gold metallic shade. From Lorac's gold lose metallic shadow to Motives cosmetics golden goddess shimmer pressed eyeshadow any of these metallic shades are sure to make a statement. Gold metallic makeup look best with white, red, gold, blush and gold. Opting for a dramatic look? Try mixing your gold metallic shadow with brown shades, black liner and extra long lashes for a more glamorous effect. 

1. Lorac's lose metallic lose shadow 

2. Dior gold/copper pressed shimmer eyeshadow

3. Nars gold metallic shadow

4. Motives Cosmetics goddess pressed shimmer eyeshadow

Finding the right gift for your boss can be a challenge especially if you're a girl on a budget! Although, you may not have the closest relationship with your boss it is important to recognize her. I know, it can be hard to find the perfect gift for your stylish, over achieving boss. What can you possibly give someone who practically looks like they have it all? If you only have a few dollars to spend, don't stress, I came across some great fabulous gift finds under $50 for your boss! 

1. Lancome Definicils Mascara set $29.50: What woman doesn't love mascara? 

2. Marimekko Ruusupuu Umbrealla $40. An umbrella makes the perfect stylish accessory for the woman on the go. 

3. Nars Kabuki Mini Nail Polish Coffret $35. All the colors you need under one set  

It's beginning to look a like Christmas! Are you on a budget or just need some stocking stuffer ideas? Wether you want to surprise a special someone with a small gift or your playing Secret Santa looking for gifts can become stressful! Not to worry, I got you covered :) While browsing online I came across a few gift ideas under $30 that won't break your bank and make for the perfect stocking stuffers. 

1. Chanel nail polish $25. Whether it's their new Winter collection or their sold out must have colors Chanel's nail polish make the perfect gift. Available Chanel.com

2. Indego Fabric Wrap Bracelet $25. The holidays are all about giving and this fabric wrap is not only chic but it's made for a good cause. Indego will donate 15% of the proceeds Indego Africa organizations. Available nicolemiller.com