Tonight's the night - we're on our way to Tampa right now! I'm so excited to be back on HSN with beautiful new Yours by Loren to share with all of my friends! These pieces are straight out of my own jewelry box. Vintage-inspired with precious gems like ruby, blue topaz and smoky quartz - every ring, necklace, bracelet and earrings sparkle with that glamorous, estate feel. The live show is 9-11pm est but HSN is going to be tweeting about Yours by Loren starting at 830pm! It would be amazing to hear from you on Twitter - tell us what you love about the jewelry or ask any questions you have for me about the collection. Use hashtag #YBL and HSN will be airing tweets during the show. xoxo

What an exciting weekend - Saturday and Sunday were absolutely crazy but in an amazing way! I got ready, did my 3 hour Yours by Loren for HSN 2am - 5am show, took a nap and got right back up for the 3pm afternoon NY Insider Event with my girl Angie Martinez! Because it's New York Fashion Week this week, HSN asked me to be a part of their insider's guide to the best of New York. NYC is my favorite place in the world and I had a fabulous time joining Angie "The Voice of New York" yesterday on HSN to share my must-see places in the Big Apple. Click here to for my NY Insider promo video and my NYC picks all on HSN! xo

This is so exciting! I’m heading to HSN this weekend and we’re doing things a little bit differently this month. For February, I have not one, but TWO shows on HSN! Sunday, February 12th from 2 am to 5 am EST and 3 to 5 pm EST you can watch me debut all-new, stunning pieces of fine jewelry that make wonderful Valentine’s Day gifts. That’s five full hours of Yours by Loren and I would love to have your support so please be sure to tune in! The new Yours by Loren February line is gorgeous and I can’t wait to share:) Preview a few pieces here and watch February 12th for the full collection! Xoxo

Join me tomorrow, Wednesday January 11th at 10PM EST for my second live show on HSN! I'm so excited to be back after December's Yours by Loren debut and I'm bringing over ten brand new pieces with me, just in time for Valentine's Day shopping (ladies, feel free to drop some hints!). The new collection is for you, the woman who loves fine jewelry that is both classic and dazzling the perfect investment that you can wear over and over again. And if you're watching me tomorrow night don't forget to tweet with hashtag #YBL or CALL IN during the show I would love to chat with you all! Can't wait to reveal the entire new line... but you can "like" the Yours by Loren Facebook page for a sneak peek right now :) Xoxo

This is so exciting! Celebuzz.com is giving away a stunning black and white rhodium ring from my Yours by Loren December collection. The beautiful black and white ring retails for $469 on HSN, and Celebuzz.com is giving it away to one lucky reader. Adding a feminine touch to your outfit this ring is a dazzling piece to have all year round. Tis the season of giving and Celebuzz is doing just that. 

Click here for more information on how to enter. Good luck!

Spotted! Khloe Kardashian wearing Yours by Loren for HSN Art Deco ring at the Kardashian Konfidential book signing in Calabasas, Ca.he E! Reality TV star was channeling Indian Jones wearing a beautiful chocolate brown hat with green ribbon, black top and Yours by Loren for HSN Art Deco ring. Khloe signed away with sister Kourtney Kardashian and got a few unexpected visitors including sisters Kendall and Kylie Jenner. Yours by Loren for HSN art deco ring is a unique masterpiece designed with London, Swizz and Sky blue topaz, onyx and white topaz stones. The wonderful mix of blue, white and black hues make this ring completely versatile. Click here to buy the ring now. 

If you love my new Yours by Loren for HSN collection, guess what? You’re in luck! HSN is having their Friends & Family Sale which means 20% off for all of you! Today and tomorrow get an extra 20% off (plus cashback!) when you enter 114140 at checkout. With the event prices we already have going on right now, this is a huge deal. Hello, holiday shopping! xoxo

Last night was an amazing memorable adventure! It's still hard to believe that I hosted a show on HSN in front of million viewers. There were so many highlights for me that it's hard to pin point one. First all of I want to thank all of you for your outstanding support and encouragement, it wouldn't have been possible without your love. To my family, friends and team we did it! Your love and belief for me is unconditional and rare. I am so thankful that I was able to share my journey with all of you, from helping me pick out my outfits to reviewing my notes before the big night it was all possible with love, passion and determination that I share with all of you. Here's a small timeline of the Yours by Loren for HSN collection in Tampa. 

Click here to see photos from my trip in Tampa 

- Arrived in Tampa at 6pm and off to have dinner with HSN's CEO Mindy Grossman and her husband                                              

- Monday morning review new Yours by Loren jewelry deliveries with HSN buyers. I can't wait till see you what I have in store for all of you. 

Yesterday was an amazing experience! I can't believe Yours by Loren was on the home page of Lucky Magazine's online site Luckymag.com. It was very special for me to see the support from various media outlets promoting the launch of Yours by Loren for HSN. Here are a few links to some of yesterday's media coverage! 

http://www.refinery29.com/yours-by-loren-on-hsn-1/slideshow?page=5#slide-5

http://www.refinery29.com/yours-by-loren-on-hsn-1

http://www.luckymag.com/blogs/luckyrightnow/2011/12/Catch-Jewelry-Designer-Loren-Ridingers-HSN-Debut-at-10PM-Tonight

http://www.jewelsnob.com/2011/12/yours-by-loren-launches-tonight-on-hsn.html

Wow I'm so excited I just arrived at St.Petersburg! Yours by Loren for HSN debut is finally here! Today will mark a memorable and historic day for me, it's hard to believe that tonight at 10p.m. EST I will be live on HSN in 90 million homes. I can't believe it, but it's happening and it's because all of you that you are making this happen. Throughout the years my husband, my family & friends, colleagues have been so supportive of anything I do and everything I want to do. It all starts with a vision, dream and love. It doesn't matter where you come from, your education, background or status, or how much money you don't have just remember anything in the world is possible and your dreams can become reality if you believe. It has been an amazing experience and I wouldn't trade it for the world! Tonight as I debut my line at HSN in front of 90 million viewers, know that I am here to inspire and support all of you! I hope you enjoy my collection and thank you for all of your amazing support. "Anything is possible with lots of love and determination."