Check out my latest blog post on Happi.com as I speak about latest trends regarding eyelash products.

It seems as if everyone these days is seeking longer, fuller eyelashes and this trend doesn’t seem to be going away anytime soon. From celebrities to soccer moms, the desire to add length, thickness and fullness to their eyelashes is becoming increasingly popular. Fortunately, there are many options in the quest for voluptuous lashes. False Eyelashes Everyone is grabbing onto a pair of false eyelashes to give their look some “va va voom!” And don’t call it a comeback because they have been around for years; however, “falsies” have definitely become the must-have fashion accessory for those who desire to change their look from day to day. During the Chanel fall 2009 fashion show, false eyelashes were showcased with a 60s vibe by creating thick lower lashes. This year, the fashion runways were filled with models featuring eyelashes from the subtle (natural look) to the extreme (such as the very long and bold eyelashes that Lady Gaga wears). With so many variations of false eyelashes out there, your look can take on a youthful, natural persona to a sexy, glamorous vixen.

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Check out my latest blog article on Happi.com on this season's autumn color trends and cosmetic hues for the season. 

Fall is upon us and like the saying goes: “Out with the old, and in with the new!” As in most industries, the cosmetics industry is highly driven by trends. What was in last season will most likely be replaced with something completely different the following season. Where in last fall, makeup was drenched in jewel tones this time around we see a move towards the more subtle hues. To read more click here

I'm so Happi to share this article with all of you!  Happi.com recently interviewed me about the success of one my brands Motives Cosmetics.  Below is the introduction to the article, to view the entire blog post click here

Loren Ridinger spent countless hours in the lab developing Motives, her color cosmetics line. While the range has done very well since it rolled out 17 months ago, it wasn’t until her teenage daughter finally ditched all of her other cosmetics that Ridinger breathed a sigh of relief.

“Kids are your biggest critics. They know how to be honest with you,” Ridinger told Happi in a phone interview from her office in New York City.