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  • "You become what you think about all the time"

My dear friend Eva Longoria attended the Desperate Housewives series finale party this past Sunday. The event was held at the W hotel in Hollywood, where co-stars Vanessa Williams, Felicity Huffman and Brenda Strong were also in attendance. Eva looked stunning in her neon pink Ann Taylor dress, Brian Atwood pumps and JilMilan clutch. She is just as fierce as her character, Gabrielle Solis! It is hard to believe that Desperate Housewives has been on television for eight years - it is the end of an era.

Published in Entertainment

What a fabulous last couple of days! My sister Eva Longoria is in NYC and I am so happy to see her. Last night JR and I went with Robert Verdi and Eva to see Ricky Martin for opening night of Broadway revival Evita. We couldn't wait to see how amazing Ricky was in the role of Che and going to Broadway shows has got to be one of my favorite things about this city. The Marquis Theater was packed! If you don't know the musical Evita, perhaps you have heard of its signature song, "Don't Cry For Me Argentina." A fabulous night with fabulous friends and if you are in NYC I highly recommend seeing Evita! Xoxo

Published in Life & work

Eva Longoria's makeup looks fabulous all the time. Every time I see her, I am blown away by how youthful her skin is and how natural her makeup looks! Between red carpet events, Desperate Housewives and her L'Oreal contract, she has perfected the art of wearing makeup and having it look effortless. The secret is to keep it simple and chic, and Eva is never shy about giving props to her talented makeup team. Eva Longoria's makeup looks are a signature smoky eye with incredible lashes, bronze skin tone and nude lip. But the best part about Eva - my sister at heart - is that she is just as beautiful without any makeup on. Do you have a favorite 2012 Eva Longoria makeup look?

Published in Health & Beauty

My girl Eva Longoria is developing a dating show for single women! Eva is reportedly working with NBC to produce a television series that will help "real women" get back into the dating scene after tragic breakups or obstacles in their life. The show will also star celebrity matchmakers Steve Ward and Amber Kelleher. According to The New York Post's Page Six, production on Eva Longoria's dating show is set to begin next month. I am so proud of Eva! I love that she is using the lessons of a negative experience to empower other women. It is true, you can always begin again. Will you watch the new Eva Longoria dating show?

Published in Entertainment

It is so fun looking back on past birthdays! Back in November 2009 my girls Kim Kardashian and Eva Longoria came and celebrated my birthday on our yacht Utopia III. We have all been friends for years and I know that was just one of many birthday celebrations to come. Birthdays are great when you have wonderful family and friends to spend them with!

The last day of our 2012 Market America World Conference here in Miami went better than I could have wished for. Steve and I were on stage for almost two hours talking about one of my favorite things: social media. Shop.com and Market America are leading the parade in the social shopping revolution and I am so pleased that Steve and I were able to break down the basics for you on Facebook and Twitter so that you can join in. After our presentation, there was a little surprise waiting for me backstage in my dressing room! My sister Eva Longoria took the red eye all the way from Los Angeles to be here with us for Day 3 of Market America World Conference. Eva Longoria took the stage with my brother and COO Marc Ashley to speak about why she loves coming to conference (her 3rd in a row!) and being surrounded by 20,000 other entrepreneurs. What a fantastic ending to an incredible weekend with my Market America family - see you in August for our 20th Annual Market America International Convention at headquarters in NC! xo

Published in Life & work

My dear friend Eva Longoria recently wore Yours by Loren Rose Smoky Quartz drop earrings to a red carpet event and they looked stunning! Eva told me she has received so many compliments on the earrings that she can't wait to buy the entire collection! The stunning rose smoky quartz drop earrings are the perfect accessory whether you want to sparkle at a red carpet event or have lunch with your girlfriends. The diamond accents add just a subtle touch of glitter to an already gorgeous pair of earrings. Wear them with your favorite little black dress for a glamorous looks that will turn heads.

Yours by Loren 1.07ct rose and smoky quartz and diamond-accented drop earrings $599.90

Published in Life & work

Spotted! Actress Eva Longoria wears Yours by Loren for HSN rose vermeil earrings with rose quartz to Hollywood's Style Awards over the weekend. The beautiful "Desperate Housewives" star was a natural beauty in a camel VB dress, hair swept to the site and Yours by Loren for HSN stunning rose vermeil earrings with champagne diamonds. 

The talented entrepreneur also took photos with friends Serena Williams and Khloe Kardashian followed with a tweet by Serena Williams and Khloe. Eva presented the award to Khloe and sisters for most 'stylish stars.'

Yours by Loren for HSN rose vermeil earrings available on HSN December 12 at 10pm

Published in Life & work

My dear friend Eva Longoria is up for a People's Choice Award! She's going against some amazing competition so we need your help! The People's Choice Awards are in January 2012 and they are encouraging fans to vote Now. Eva is up for Favorite TV Drama Actress. I'm so proud of Eva, she is such a talented actress and hard working woman. To cast your vote for Eva Longoria in the People Choice Awards  click here.

Published in Life & work

Eva Longoria looks stunning and wears Loren Jewels by Loren Ridinger on Late Night with Jimmy Fallon. The Desperate Housewives actress had a busy day yesterday promoting the season finale of "Desparate Housewives" and he upcoming projects. Fist Longoria stopped by ABC's Good Morning America in a beautiful cream sheath dress and the weather didn't step Eva from keeping her hair in place! After Good Morning America, Eva headed to Regis and Kelly, Joy Behar Show, Gayle King and Anderson Cooper. It's just hard enough keeping up with so many shows! 

On the Jimmy Fallon show Eva wore a short black cocktail dress showing off her gorgeous toned legs, hair swept to the side and Loren Jewels by oren Ridinger new collection of diamond rings, earrings and bangles. Watch this fun video of Eva schooling Jimmy on Dubai and Twitter. 

Published in Life & work
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Flashback of the week

  • Flashback of the Week! With JR in Miami Beach
    Flashback of the Week! With JR in Miami Beach My office has an entire wall of photo albums and sometimes when I'm feeling sentimental, I look through them. With it being the Market America 20th anniversary this year, I wanted to share an older photo I found of me…

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