What is A Brand Influencer by Loren Ridinger
July 24th, 2012
What is a brand influencer? In general, a brand influencer is anyone who spreads a positive message about a brand. As a result of the great support, consumers purchase products from that brand. Brand influencers use word of mouth (or word of mouse!) to talk about how much they love something and why you should love it too. A brand influencer can be a professionally hired company or simply a fan of a brand.
Loren Ridinger is Gilt City’s Miami Insider
I’m a brand influencer for my SHOP.COM brands Motives Cosmetics, Loren Jewels and Yours by Loren – they are my passion! You have to be your brand’s biggest billboard. I also had the opportunity to partner with Klout after they selected the top influencial people to work with them on a campaign with Gilt Groupe. The more influence you have online and in your industry, the more companies approach you about being a brand influencer for them. Changing trends in social media and advertising will determine the way a brand advocate spreads their message.
Ask yourself, what is a brand influencer? Is this something you aspire to be? Think for a minute about your favorite brands of shoes, jeans or even makeup. Did you tell your friends just how much you love those products? Do you also tell your friends where or how they can buy them? The next time you see your friend wearing that lipstick or pair of jeans you suggested, you too are a brand influencer!