Internationally renowned stylist and image-maker, Irma Martinez, is the founder and creative director of Trendy Inc, an innovative company based in Miami offering services to the entertainment and lifestyle industries. Considered a true pioneer in her field, with a track record of more than 20 years, the biggest and brightest Latin stars, top brands and Fortune 500 companies have confided their image on her, delivering high impact collaborations for top-rated shows, music productions, editorials and ad campaigns. This is why People en Español has chosen her as one of the 25 most influential Latinas.

Because of her broad experience and unique vision, Irma is able to create, translate and develop image and style concepts that generate an immediate and memorable connection with each project’s target audience.  The most influential magazines have published her body of work and recently this proud and talented Latina was chosen as spokesperson of Target, taking part in its Dream in Color campaign and the communication of trends for each season. Irma is working on her first editorial project and developing a multimedia platform based in the Affordable Style concept, which has always been her philosophy, nowadays even more relevant. 

Want to know more about Irma? Follow her on twitter.com @irmastyle