1. How to brand yourself:

-Ridinger spoke about how important word-of-mouth communication is

“Word of mouth, I believe, is still today the best way to advertise.”

-We all have the opportunity to build our potential empires without spending a lot of money

“You can build a brand or build a company without spending millions of   dollars. How? Through social media. Anybody who’s anybody that is successful has made social media a huge part of their branding and their  marketing technique.”

-Ridinger explained that advertisers are using social media outlets, such as twitter and facebook, to promote their products

“Use these tools to promote your brand.”

2. How to secure a successful blog:

-Make it more personal-it will attract more readers

“Use it as a form of a diary rather than a strategically planned way of    reaching people. Why? Because people always want to know what your  thoughts are. And if you’re thinking and writing to yourself, people naturally   become interested.”

-Make sure to ask questions to your audience

“Ask people for their input. They’ll become more willing to check out your  blog.”

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