Think about that concept when doing business. What makes your brand different than everything out there? Whatever that may be, go ahead and exaggerate it. Make it known. Make it your trademark.
This morning, I read an article on CNN.com about a young entrepreneur named Seth Priebatscheth. The title of the article is “The modern tech CEO: Barefoot and 21.” He literally is 21 years old and shows up to meetings barefoot. But he’s also the owner of a successful startup mobile app called SCVNGR. The article talks about how is childhood influenced the tech CEO he is today. After reading the piece, you’ll see that there was nothing ordinary about Priebatsch.
So I encourage you discover what makes you or your brand different. Because those quirky habits may just become your signature selling point.
xoxo,
Loren
2011 
comments
This reminds me of a book I had to write & construct for an education class I took a long time ago. We had to be original. Mine was called, "What Makes Us Different,Makes Us Beautiful" I dedicated it to my daughter and it is still on her book shelf today.
♥~ Sarah Davis
RSS feed for comments to this post