Today, Grossman oversees HSN's $3 billion retail portfolio, a growing website and the company's expansion into mobile content. On the clock and off, her life revolves around two not-so simple topics: women and shopping. 

Forbes: You've been credited with transforming HSN by making it relevant again. What's next on your to-do list? Our goal is to create an experience and give her -our consumer - the products, ideas and information to make her life easier, save her time and help her feel better. We're also trying to create a place for her to come to that's her time and her break.

Is the television medium less important now? We're trying to get her wherever she is. That's why the ability to watch live streaming HD video on your iPhone or iPAD while you're sitting at a soccer game is so relevant today.

Do you consider it a priority to help other women ascent into leadership positions? The answer lies in all our hands - mine included. Four out of five HSN corporate officers are women. I'm a believer that a diversity of mindset enables us to have an engaged conversation. We need more enlightened women in senior ranks, and we have to insist that companies are more diverse.

To read the entire interview visit Forbes.com