Once you've set the tone for the image you want to portray, watch the dollars come rolling in! Now, the image of a fortune 500 company may be a little different an entertainer who has his/her own brand. For an example, lets take Phillip Morris US and Lady Gaga. Phillip Morris is the nation's leading cigarette manufacturer, we all know that cigarettes is one of those controversy topics as smoking them can lead to cancer. Since this product is so controversial, Phillip Morris wants to make sure it keeps a positive image. In order to do this, Phillip Morris make sure that some of their key messages are that the product they are selling is legal, all health risks are written on the labels of all boxes, people buy the product at their own discretion and Phillip Morris does not advertise to solicit sells. Now while Phillip Morris is fighting to keep a positive public image within the community, Lady Gaga is doing her own thing. If you've seen pictures of Lady Gaga or seen her in concert, you noticed that her image is a bit edgy and some would say over the top! It's not unusual for an entertainer to select a stage persona and hey, if it's reaching her target audience and making her money, go for it!

So lesson of this blog post, if you have a product or service that you are selling, take a step back and look at the image that you are portraying to potential customers. Is it one you want people to perceive? If not, run and find you a PR professional quick!

Next time, I will take you into the different areas of Public Relations.