According to AdAge, celebrity endorsements comprise a $50 billion global market, and sales for brands have grown as much as 20% on starting an endorsement. Common goals include: 

•     Tapping the passion of fans to drive awareness, interest and sales.
•     Innovating on a product or launching into a new market.
•     Challenging preconceived notions or changing brand perceptions.
•     Promoting a unique brand attribute that is otherwise hard to attain.

All Ad.ly endorsements are fully disclosed in accordance with guidelines from the US Federal Trade Commission (FTC).

About Ad.ly Ad.ly runs celebrity endorsements in social media, including Facebook, Twitter and MySpace. It helps brands connect with consumers via today’s most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Ad.ly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.